Challenge

GSDMgmt is an investment company that owns a number of San Francisco commercial real estate properties. Two of those properties were locations for a new female-centric cannabis boutique and a West Portal cocktail lounge. I was in charge of generating all design assets, managing marketing campaigns in both print and digital formats, sourcing signage and merchandise and maintaining the websites for both businesses, though primarily I was focused on Mary Modern and its Grand Opening.

TASKS:

Graphic Design
Web Design
Product Design
Packaging
Creative Direction

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imac-front

When I was hired, Mary Modern had not officially opened yet, and I art directed the creation of signage, advertising, flyers and web graphics to launch the Grand Opening.

SAN FRANCISCO MAGAZINE FULL PAGE ADS

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My first assignment (in fact a design challenge to get the job), was to create packaging for cannabis tinctures utilizing the company’s brand. I used Adobe Dimension to create realistic 3D renders. This resulted in my getting hired for the position.

MISC. ASSETS FOR PRINT AND DIGITAL

(including designs for the cocktail lounge)